Final Music Video.

Final Poster and Digipak - Sophie Hack

(Little booklet)

Evaluation - Question four

Evaluation - Question two

Evaluation - Question two

Evaluation - Question one

Digipack feedback

Sample Questionnaire

Please circle your answer 

1. Gender?                                  Female       Male 

2. How old are you? 

3. Please state your top three artists/bands 

4. How well out of 5 do you think 'Poppy Mills - Way in the world' fits in with the genre of pop out of 5?
(5 meaning it fits really well and 1 meaning it does not show any aspect of pop)

     1 2 3 4 5 

5. How well  out of 5 do you think the Poppy mills digipak shows and demonstrates pop conventions? 

     1 2 3 4 5 

6.  How well out of 5 do you think the three products (music video, poster & digipak) shows a similar design and theme throughout? 

     1 2 3 4 5 

7. If you could not hear the music to the video, would you visually spot that this music video would be to a pop song? Please circle 

Very clear    Yes      Yes to parts of it   No I would not have known. 

8.  Out of 5 how well do you think that the mise en scene of the music video locations added to the pop feel of the song?

      1 2 3 4 5 

9. Out of 5 how well do you think the poster looks like a poster advertising a pop artist? 

      1 2 3 4 5 

10. If you were to personally rate the music video on the overall performance after the first time watching time watching it what would you give it out of 5 

      1 2 3 4 5 

Evaluation - Question four DRAFT

How did you use media technologies in the construction and research, planning and evaluation stages?

Pre production -
Blogger - To present our Research and planning onto blog posts and to record the progress of information we are finding out about our project.
Google - Main search engine to find out information for example looking at artists official website.
Youtube - Main search tool for finding and looking  at existing music videos and finding ideas that they use.
Iphone  -  A way for Faye and I to communicate whenever to discuss ideas outside classroom times and to contact our model Izzy to find out when she was available to film.
Post production -
Final cut pro - A programme used to edit and cut all our video files and make them into a music video. This programme enabled us to cut clips and to lip sync our footage to the background song.
Flickr - A programme used to present our photo stream of our digipak photoshoot. It is used so the public can view the photos on the internet.
Camera - I used a camera to take pictures of her for the digipak and the poster. I also used this to take pictures of the sweet shop location.
powerpoint- I used this when Faye and I were making our powerpoint about are social group on UK tribes.
Photoshop- I used this programme to make the poster and the digipack. I also used it to edit some of the images that we put of Izzy onto our products.
Animoto - Faye and I used this to create our pitch to present to the class. By using this it makes it more interesting to watch that just speaking at the front of the room to the class.
Twitter- Faye and I made an our made up artist a twitter account. We regularly tweeted about things that the artist was doing e.g. when we were filming.
iMac - This was the main computer I used to do all my work on. This mac had all the programmes I used throughout this project.

Evaluation - Question three DRAFT

SAMPLE QUESTIONAIRE

Please circle your answer

1. Gender?                                  Female       Male

2. How old are you?

3. Please state your top three artists/bands

4. How well out of 5 do you think 'Poppy Mills - Way in the world' fits in with the genre of pop out of 5?
(5 meaning it fits really well and 1 meaning it does not show any aspect of pop)

     1 2 3 4 5

5. How well  out of 5 do you think the Poppy mills digipak shows and demonstrates pop conventions?

     1 2 3 4 5

6.  How well out of 5 do you think the three products (music video, poster & digipak) shows a similar design and theme throughout?

     1 2 3 4 5

7. If you could not hear the music to the video, would you visually spot that this music video would be to a pop song? Please circle

Very clear    Yes      Yes to parts of it   No I would not have known.

8.  Out of 5 how well do you think that the mise en scene of the music video locations added to the pop feel of the song?

      1 2 3 4 5

9. Out of 5 how well do you think the poster looks like a poster advertising a pop artist?

      1 2 3 4 5

10. If you were to personally rate the music video on the overall performance after the first time watching time watching it what would you give it out of 5

      1 2 3 4 5


I got some feedback from meg who is another student in my class. She does not listen to music from the genre of pop however gave me some feedback on my poster and digipak and this is what meg wrote:

Poster:
I like the fact you've chosen a landscape form of presenting your poster, I think this works really well as your artist is situated to the right and the majority of the text sits on the opposite side. The use of a white background also works well to help the text stand out, the use of star ratings also ties in well with your genre of music. The photograph of your artist is well lit and framed, the presentation/styling of your artist suits the genre of your music.
Even better if... the 'Poppy Mills' typography was a more illustrative font so it stands out more compared to the rest of the text, however I understand why you have chosen more a more subtle font as it ensures the image of your artist is the main focal point of the advertisement.

DigiPak:
Your digipak and poster work really well together, they both use the same conventions which also suit your genre well. The fact you have used the same picture of your artist on your advertisement and digipak means that an audience can link them both together and recognise them as a brand/product. I like the way your track listing is laid out. I also like the use of a panorama in your digipak, it makes it more interesting and again works with the style/genre of your music.

Even better if... the barcode on the back of the digipak was slightly smaller and without the white background, a more obvious colour scheme would also improve the overall look of your digipak, however I think it looks professional and suits your artist 'Poppy Mills' and genre of music well.

I thought this feedback was very helpful and detailed. Meg made it very clear what she liked about the product and even gave me feedback on what I can do to improve the product.

My teacher also gave Faye and myself some feedback on our Draft music video. We then thoroughly looked through the feedback and made necessary improvements we could to help improve the video.
Sir wrote:

The singer works, the editing works and a lot of the shots work too, the

narrative doesn't and I don't think it’s really needed. Try and make more of

the mise en scene in the shop, your most interesting shots involve movement

so keep the camera on the move as much as you can. Try to also emphasise

the colours in the shop like Katie Perry does in this vid

http://www.youtube.com/watch?v=F57P9C4SAW4

and like they do in the

original Willy Wonka

http://www.youtube.com/watch?v=78gt7pfjlCU

You are going to need more ‘friends’ in the video and try and create the

excitement that Willy Wonka does. I’d probably avoid exteriors of the shop as

they don't work. I think more than one location is fine provided that the

second location is ‘plain’ and that the other ‘friends’ still feature, for every

location have a new outfit. That blind woman off the telly has a video with

‘friends’ and that's your target market (not the blind). Certainly get rid of all

the guitar shots. Avoid shots by the windows as this just messes up the

lighting. Take more care dressing the extras as they too need to have hair

and make up done. I love the shot at 1;33, interesting and well framed,

annoyingly the guitar shots could work (minus the gutar) because again you

have movement BUT there must always be EYE CONTACT. Try and watch

loads of rubbish adds where you have groups of girls, they tend to always be

laughing, bumping into one another, holding hads etc

BIG TIPS

Re-film the whole thing

More CU of singer

Ditch the narrative (but feel free to disagree)

Borrow the lamps from college

RESEARCH similar pop texts

Find more friends (preferably arts students and NOT ALL GIRLS you need

token lads)

Find a second simple location

Keep that excellent energy in your editing

Investigate and experiment with effects to make the shots appear

 

This again was very clear feedback we have been given. Sir emphasises on the shots that

worked well and they mainly involved movement so this had to be our main focus when re-filming

 for our final music video. He then sent us links to other existing music videos to get ideas from

and how they framed their shots. The mise en scene is important in pop videos so by looking at the 

existing 'Candy man' music video which was set in a sweet shop gave us inspiration for the 

types of movements and shots we can do in the location. The guitar shots did not work because

it did not look realistic because our model could not play the guitar so we decided to choose

other types of shots we could do instead. When we were planning our story board we decided to

have our music video to include a narrative. however after making our draft and by looking at the

feedback sir gave us the narrative was not clear and obvious enough within the video. So we

decided to ditch the narrative and have more close up shots of the artist instead.

Evaluation - Question two DRAFT

How Effective is the Combination of Your Main Product and Ancillary Texts?


The combination of my main product and auxiliary texts was moderately effective because they linked and worked collaboratively together. In the pop genre the main aspect of the fans is the artist star appeal. The appearance of the artist is very important to the fans so this was the feature of both the digipak and poster. The picture that is used on the poster is her in a neutral expression with a light smile. Her hair is natural and the make up is lightly done. The similar picture is used on the digipak however the only difference is the outfit choice. These pictures will be appealing to the young target audience because they are pictures of their role model.
The digipak and poster are presented in more of as minimalistic style compared to other pop posters and CD covers. For example the text is kept to a minimum and their are no other images on the posters or digipak except images of her. The plain white background on both the products show that the attention should go to the main feature which are the images of her. The font for all three media texts which is the poster, digipak and music video is the same and this therefore creates a professional look to them all and also makes the font recognisable  to the artists name.

Question one - Evaluation DRAFT

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Firstly our music video is influenced by other pop artists videos. Such as Titch, Gabrielle Aplin, Nina Nesbitt, Taylor Swift and Eliza Doolittle.  We copied some ideas from each of these videos and then incorporated them into our own music video. 

In our first chorus of the song we copied a section of the music video ‘dumb’ by Titch. In each frame she is wearing a different top and has a different hairstyle.

These shots are quick cuts as it lasts around a second of each shot. The placing of her is in the same position and her outfit and hairstyle change. We decided to copy this and use it in our video because it is something quick and interesting. This also uses the pop conventions of a music video because they are quick cuts therefore creates energy within the music video. In our video we made our model where three different top and have three different hairstyles. We used as many shots as titch did in her video and made our video have the same number of cuts in a chorus so we knew we had created a chorus with a high level of energy.

 

Another thing we copied was the memory box idea from Gabrielle Aplin video 'Panic cord'. There is a shot from which she pulls a memory box out from under her bed. We have copied this as our artist pulls out a memory box from under the bed and starts rummaging through it picking out memory's from it throughout the song. This is again a typical girly item to own and then shows more conventions of a pop video which will be aimed at the female teenage audience. Another shot we have copied from this video is a moving shot of Gabrielle flopping onto the bed. We have used this in ours because one of our two locations is based in bedroom so it would make sense to use these types of shots on the bed. Another reason is because she is moving in the shot it creates energy within its self as she is always moving and therefore makes it look more like a pop music video because the artists are always moving or dancing.

 

The style that we dressed our model in for the video was influenced by pop artists Eliza Doolittle and Nina Nesbitt. The bright colours that we dressed our model in were red, floral, pink and blue. These were influenced by Eliza Doolittle's style as in her video 'Big when I was little' she wears very bright colourful clothes and it makes her stand out in the video. We also copied the type of clothing that Nina Nesbitt wears which are baggy jumpers/top. We dressed are model in these types of clothes to give a relaxed and girly look to her.

 

In the digipak I used a four panel layout. In the back two panels I used a panorama scenery picture of the beach. This was because other pop artists albums use panoramas in the back two panels. for example one direction, Rihanna and Gabrielle Aplin. The setting for the original video of Nina Nesbitt - Way in the World is a beach/harbour. So I decided to place this panorama as the background for the digipak because the picture creates a calm and youthful setting which backs up the folk/pop style she has.

 

The style of the of the poster I did contained 5 star ratings from 5 different fashion magazines/music magazines. I did this because in the genre of pop it is not all about the music it is about the fashion sense of the artist and their personal life. By having fashion magazines rate the album it made more sense because the fans of that artist would most likely read the magazines that rated the album. This will then promote the album as they would trust their favourite magazines opinion on the album and then will buy it. 

Feedback on Meg's poster

This was the feedback I gave on Megs Poster.

This poster stands out very much from any other artist poster purely because of the minimalistic look. The white background makes the Barcode stand out more and by centralising it, it makes it look more prominent on the page. The white and black colours on the poster are classic and fit with your genre of music as they have a professional feel and look to them. The bands name is in the lower part of the page which means that the main thing about the poster is the barcode. It says you can access a unseen photo of the band by scanning it. This is effective because fans will scan the barcode and then will be interested by the content of the link.

The content of the link again is a poster of the band but still in a minimalistic theme which then makes the two posters link together and look like a pair. 

FINAL A2 MUSIC VIDEO

Pictures from the second shoot of filming in the sweet shop

These are the pictures from the second filming at the sweet shop. From receiving our feedback from our  draft music video it said we need to make the setting brighter. So we used professional lighting equipment from school to make the shots brighter and better quality. The day went well as we filmed all the shots again much quicker than the first filming session we did. I believe this was because we knew exactly what type of shots worked due to the feedback we got given. 

Use of Panorama in my final digipak

I decided to put a panorama on my digipak because after looking at other pop artists albums they feature in the inside covers of the CD/digipak. Examples of these are from the artists One Direction, Rihanna, Gabrielle Alpin

Examples are:

These background of all these landscape pictures are all scenic for example Fields, Beaches, Forests, Lakes and city landscapes of London. These pictures make the panels in the CD more interesting instead of the more traditional pop pictures which just contain close ups of their highly polished face. 

I believe the artist we have created is not the traditional pop artist which has a very 'perfect' face and hair. She is more of a relexed young pop artist which does not rely on her heavily done make up to sell her digipak's. Where instead she has created a more intrested covers for example her with a prop for example a guitar. Our artists music is a mixture between pop and folk which involves a lot of acoustic sounds of the guitar. So I believe by putting the panorama of the sea and beach on the inside covers of my digipak it gave the album a more colourful and youthful feel.

The Song we have chosen to do is 'Way in the World' by Nina Nesbitt. The setting for Nina's video is the harbour and the beach. So this is another reason why I choose to do a scencery shot of the beach. I beleive she choose this scence because it is a happy and fun environement that her friends can meet and socialise. This is also backed up by having her and some friends in the music video.  The location is also thought/memory evoking and could represent what the other songs on the album would be like. For example past relationships, friendships or experiences.

Video Feedback from First Draft

Sophie and Faye Video feedback.docx

Final Digipak and Poster

Thoughts on the second photo shoot of Izzy

By looking through the shots we have taken on the second photo shoot in comparison to the first I can see a huge difference and improvement in the quality of the photos.

In the first photo shoot we shot her in the bedroom as that was one of the locations in the music video. However after looking through the pictures afterwards we noticed that the shots were too dark and did not flatter Izzy. We also took quite a few shots of her whole body this is not necessary for the digipak images, as close ups look better on the CD panels. 

We then started to look at current images of Nina Nesbitt and what her images are like on her EP's: 

By looking at these pictures we tried to recreate this look on our own model Izzy. 

These are a couple of photos from our second photo shoot: 

I think the style of these pictures are very similar to the style of Nina's because of the similar facial expressions and style. The lighting in these pictures are much brighter than the first photo shoot we did as we had the use of professional equipment for example the white screen and two parachute lights. By using this equipment the lighting makes the quality of the photo better and the colours in the photo to be brighter. These types of photos you will expect to be on the front of CD cover and magazine adverts instead of the photos we took on our first photo shoot because they look more professional because of the plain background and the quality of the shots. 

Second photoshoot of Izzy

second photoshoot of izzy, a set on Flickr.