Friday 6 December 2013

Evaluation Question 2 (draft)

How Effective is the Combination of Your Main Product and Ancillary Texts?


Director & Designer explains how effective the combination of the main prodcuts and ancillary texts are.


The combination of my main product and ancillary texts was particularly effective, because I’ve used a mixture of different elements linking in with my genre to help make it easy to identify my artist. The genre pop is mainstream well-known music, with memorable chorus for an audience to sing along to. Most pop artist appear to be presentable perfect, however as our artist has a pop/folk genre and feel we’ve given it the ‘girl next door’ look. We limited the amount of make up we put on our artist for both the ancillary texts and the main product. We put a pink lipstick on, using the same lipstick for both the main product and the ancillary texts, this is because we both felt that the pink gave off our artist a girly look, and also made her lips stand out more. We wanted them to both link in together, however we didn't dress our artist in the same outfit from the sweet shop. This is because the girl she was in our main product, isn't the girl who she actually is, although we still wanted to go for the 'girl next door' look, so we dressed her in a polka dot shirt and baggy jumpers. This still combines with our main product, because this is how we dress our artist in our video. We were still going for the 'star image' on the front of both ancillary texts and also the main product. 

I’ve used the idea of having my artist on the front cover in bright and bold colours, and also using the same photo for both ancillary texts. This allows the audience the help recognize the artist, and make it easy to identify the artist in the main product and the ancillary texts. Both of the photos are close up shots of her, and I've link this in with my main product by taking the idea of close up shots from my music video and linking it in with my ancillary texts. Also artists like Jessie J, and Ellie Goulding have done this, and after researching and taking their idea, I linked this in with my own.
I’ve included a little booklet which slots inside the digipak. The booklet consists of the lyrics to each track on the album. As the majority of Nina Nesbitts songs have memorable chorus’, a lyric book is ideal for our target audience. I think adding the little booklet helps represent the artist and the artists genre. Both ancillary texts are bold and stand out with eye-catching colours used. For our main product, we tried to use bold colours, for example in the sweet shop. The pink and blue contrast well together, although blue is more of a boy colour, we've gone for more of a navy blue, that works well with the colour pink. I've linked in the colours of the texts, by taking the pink from our artist lipstick, and the blue navy from her shirt, and using those colours for the text. This makes our artist stand out more, and also the colours.

Both the main product and the ancillary texts are girly, soft and feminine, with pink writing. The ancillary texts are very plain and simple, very minimalistic. Which doesn’t fit into the “Pop” genre, as a lot of artist for example Rihanna or Katy Perry have very detailed and busy digipaks and posters. However this is because they’re a lot more famous that our inspired artist Nina Nesbitt, and also it isn’t just about their music, where as for our artist it is. 
haven't included for both the main product and ancillary texts, lots of girly things. I think because we hadn't used big bright colours and flowers for our main product, I wanted to keep the digipak simple too. Also, our main product doesn't include lots of detail, as they're as just two set locations, and because our artist is only acting within the main product, there was no need to use the locations for photos for our ancillary texts, because they would only be selling her single and not the album. 
Overall, I think that the combination of my main product and ancillary texts is effective because i've kept the same genre and style for both my media product throughout, and you can easy identify the artist from the video. 

2 comments:

  1. Same as soph again. Remember to talk about star image and bring in some of your findings from your audience questionnaire.

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  2. You'll need a lot of examples. If you are the director I'd expect you to reference memorable choruses, talk about those perfect pop stars, don't call her a 'girl' use her 'real' artists name (Poppy Mills)

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