Representations

Throughout the music video, we're trying to potray Izzy to the audience as a sweet girl who is trying get away from her retail store job (the sweet shop) and live her dream, which is to become a singer/songwriter.
We are going to show this to the audience as we're using the idea of a 'memory box' and her having a book which Poppy (izzy) is going to write lyrics in. You'll see shots on her working in the sweet shop, looking bored, or doing something wrong and constantly listening to music. Other shots of her writing lyrics and then shots of her singing with her guitar.
To show to our target audience that she is a sweet girl, we're going to dress her in a denuim dress, giving her a cute look, and doing her hair and make up pretty, but not over the top. We also want give off the homely/girl next door look, which dressing her in dresses and shirts will give her that style of look, like Nina.
You will be able to tell through her facial expressions that she is bored of her normal shop, and she loves singing. This will be shown through close up shots of her in the shop and her singing.