Choreographer
The choreographers job in a music video is to add movement or choreography to the individual artist or the background dancers. They work along side the director, this is important as they need to bring to life the concept of the music video that the director has in mind. They mainly focus on the angles, shapes and silhouette of artists as this brings out the general message and feel of the song. The choreography is also a way to bring out the expressions as that helps the audience have a better understanding of the song.
Commissioner
The commissioners job is to be the matchmaker between the director and the creative and then between the artist and the label. They have a skill in photography because the job involves a lot of practical photography. They work with the designs of the music video and the layout.
Director
The directors job is similar to an artist. They have to have a clear vision or a clear idea on what they want the music video to be like. They have to be create and to be open to experiment different things if some ideas don't work with the artist. Sometimes they get a stimulus from the band or artist and then work on that to get ideas for the music video or sometimes they try something completely original. They have to do things fast as they are given short time spans to get the video done so organisation is key.
Director of Photography
The director of photographys job is to head up camera and is in charge of the lightening. They share their ideas with the director and collaberate with what ideas can be done. They also need to discuss with the director what they want so they know what cameras to use, what lenses to use and how to light up the artist. After knowing what the director wants they can now make up a lightening plan for the whole music video.
Editor
The editors job comes in directly after the video has been shot. They firstly get hold of every single shot and all the footage that has been filmed and start to cut it down. It is very useful for the director to have an editor because it is a fresh new pair of eyes looking at the footage as they were not present when it was being shot. It is very important to have a second opinion as it could potentially lead to new ideas of how to piece the footage together to make it work. If the video is a performance video it is their job to make the artist look as great as possible at all times. If it is a narrative video it is their job to get the story through to the audience as clear and as professional as possible. It is important for them to be creative and musical.
Make up and costume designer
The make up and costume designer work with the director and the art director to make their visions a reality. They start by doing sketches of possible outfits and different hairstyles whilst the director is discussing what they want. They generally work to a brief from both the director and the art director. They need to be observant and always having to adapt costumes if they don't look right on camera or it doesn't fit the artist right etc. When doing different videos they will be on different budgets so money management is key when buying and sourcing all the costumes and different types of make up.
Producer
The producer runs the production from the very start of the video to the very end when it gets released. They work with all people from every aspect of the music video. They facilitate with every single one of the directors ideas if this cant be done they think of what could be done instead. They are in charge of the schedule and the budget and booking the crew, cast and locations that are used. They have to be a very organised person as they have to prepare every idea that the director has for the video.
To improve this post Sophie, briefly explain which of you is best suited to each role and why. Also explain which roles will be the most important for your video.
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